A concrete example to highlight the interest of an upstream study, to identify the real needs. 29% of major markets covered(1) 88% of major markets covered(1) of major markets covered(1) 62% (1) Scope: Selection of subsidiaries in 20 countries representing 74% of Danone sales in 2020. Further reinforce our expertise on the understanding of local nutrition practices and public health contexts Commitment #3 Achievement at end of 2020 The solution has been pivoted to an application to help families to identify all relevant food promotions (thus addressing a pain point) and insisting on Nutri-score* A et B products. A socio-anthropological study was conducted among 21 families to know their daily eating, purchasing and digital habits. It pointed out that the initial solution was not adapted to families’ needs and habits. Danone had wanted to create a mobile app to optimize menus for tight budgets. It targets French low income families towards healthy food practices. This initiative was born from the #Intrapreneurs4good program. * Read more on Nutri-score on page 21