A concrete example to highlight the interest of an upstream study, to identify the real needs. In-depth knowledge of local contexts For many years, Danone has gathered data on food habits and food cultures in the countries where it operates. Three types of studies exist to fully explore the local context. Nutritional Situations • Nutriplanet: A comprehensive analysis of local nutrition and health contexts based on a review of scientific literature, and enhanced by interviews with local experts and key opinion leaders. This tool enables us to gather, for a single country, all existing scientific facts and figures like nutritional recommendations, nutritional status of the population, nutritional programs in place, prevalence of major diet-related diseases and main public health concerns. Food Habits • Dietary intake assessment: We use local dietary data to understand what (as well as when, where, etc) people eat and drink, and to compare intakes to dietary and nutrient recommendations. In countries where it exists, we use data from national dietary surveys mainly carried out by government and research institutes; or we conduct our own surveys where they are lacking. • Fluid intakes: Accurately measuring drinking habits requires specific surveys. The Waters business has developed, scientifically validated and published a novel approach to data on individual drinking habits at population levels. These surveys are conducted regularly and their main results published in peer-reviewed journals. Food Cultures One major method to capture social and cultural aspects of alimentation. FoodStyles is a comprehensive study generating data for a given community and at country level on people’s real-life practices, norms and relationships with food: practices around purchasing, preparing and consuming; social, cultural or religious attitudes towards food; what role eating plays in local cultures, values and beliefs. It enables us to capture daily eating realities and highlight people’s routines and tensions. By knowing and understanding the socio-cultural dimensions of the way we eat and drink, we are able to design solutions that fit the culture and routines, and ensure that we contribute to strengthening favorable dietary habits. We do this by working in collaboration with experts in food socio-anthropology. A partnership was signed in 2019 between Danone and the Food and Agriculture Organization (FAO) that includes sharing such data, starting with Egypt as a pilot country. Through the year 2020, the data for inclusion in the FAO database has been prepared. The data are now ready for FAO to upload them and make them available to the public.