We encourage better choices Through Transparent Labelling… Labelling, to communicate information about ingredients and recipes, has existed for as long as food has been packaged for sale. Today it is a fast-changing field. Labelling information is found online, on independent apps and on corporate websites. In this area, Danone has been able to celebrate substantial progress for consumers during the 2016-2020 five-year cycle. In Europe, this has entailed the introduction of the Nutri-Score nutritional labelling system - a simple, five-color front-of-pack icon that indicates (from green-to-red and from A-to-E) the nutritional value of any product. Our second lever is our brands Countries where we have rolled out Nutri-score or where it will be rolled out in 2021 Health context: Rise of Non-Communicable Diseases. The consumption of foods with higher scores on the Nutri-Score nutrient profiling system (foods with less favorable rating in the Nutri-Score scale), is associated with an increased risk of developing chronic diseases in scientific studies: +34% cancer, +61% obesity (SU.VI.MAX and NutriNet-Santé cohort, EPIC study). In 2017, the French government selected the Nutri-score as its official front-of-pack (FOP) logo. Action: - Danone was the first major food company to adopt and support the Nutri-Score system, which has proven to be popular with both governments and consumers. - Following this success, Danone deployed the label on its dairy packs in 11 countries in Europe, with more likely to follow. - In several countries in Europe and overseas, governments opened consultations on FOP nutrition labelling. Danone provided constructive feedback, which promoted research on FOP nutritional labelling, and shared its knowledge from Nutri-Score implementations. This was also an opportunity for the company to provide information on industry forums and professional associations. In Germany, Danone was seen as a pioneer and a “best-in-class” example. Impact: - Since the launch of Nutri-Score, analysts (Nielsen, IRI) found sales of healthier Nutri-Score categories to be more dynamic. - Scientific studies have shown that the Nutri-Score scheme makes for healthier consumer baskets compared with no labelling, and compared with four other labels. This impact was more prominent in lower-income households (2017 study in France).